6 important steps to learn for presenting yourself online

Thinking to build a stronger web presence for your business? Well, here we provide 6 important steps to turn your dream into reality.

Going digital for any business ( either local or well established) is highly essential for nowadays, you will able to find multiple ways to present you. Some common ways are;

                                                 

    Social Media

    Mobile Apps (like Play Store and App store)

   Website

   Review site etc.

SELECT YOUR WAY TO PRESENCE

As discussed above there are many ways to go digital, choosing the right platform which can help your business in a greater way is most important.

                                               

A site can provide facilities like detailed web brochures about business, live export suggestions, video brochures, display offers, customer reviews, buying things, and tracking orders, and many more!

look at this video brochure by tata motors

sample of a web brochure front page

But how should it help you? Look at your business goals and set the website according to you.

                                            

Someone can also use a local listing facility to make his business visible to the online audience. People can find you when they search for services related to your business in mobile apps like Google maps or search engines with the help of Global Positioning System (GPS). Except all of these, the review site may also help you to get more popular online.

UNDERSTANDING THE WORKING OF WEBSITE

What does a website mean? Let’s think about the practical world, what is needs fundamentally to start a business. A shied, maybe it is owned or rented.

A similar thing happens in the online world also. A computer server provides a rented place for placing someone’s brand online. Your website will help you to get a space on the server.

Let’s see what happened there behind the web services.

The server is a device, which is connected to the internet, responsible for a store or host data of any website when entered or requested.

With the help of the Internet Protocol address (IP Address), which is unique to every website one get desire data from the server about the website via browser.

Another important part of a website is the Domain name. A domain name is similar to a signboard which is placed in front of any shop in the real world. However, the domain name should be customized according to your business type. So that more people can find your website easily.

Let's take some examples. www.mybusiness.com or www.digitalmarketingbro.blogspot.com here in both cases mybusiness and digitalmarketingbro are Domain names. So these are petty important for a website.

CHOOSING A BEST DOMAIN NAME

Choosing the best domain name will definitely help you a lot to get your potential customer. You can create a domain name according to your name or simply according to your existing business.

Setting a keyword as a domain name most be give you great success. Also, you can get the best domain name for you without putting yourself in the storm of overthinking just by using domain name generator tools like Domain Wheel.

The domain name should be clear, concise, creative, easy to read and pronounce, and memorable. Therefore, it will be able to bring more potential customers to your website.

CREATE AN INTERACTIVE ENVIRONMENT ON YOUR WEBSITE

You must have added some pictures, text boxes, and video brochures about your business on the website but the things are not over there. Add links to your descriptive elements on the website which are known as Hyperlinks. With this feature, customers can interact with other pages of your websites and with different websites also.

AN EASY TO USE INTERFACE

To make your website more helpful for potential customers, it must have easy to use navigation. Navigation is the stuff that steers customers around your all services on your website.

Let’s understand it deeply. Think about your last visit to any supermarket or mall. How could you manage to reach your desire products inside? Yes, by using the navigation tags. All goods are grouped with the same category and placed in a definite place. So that we can reach them easily.

Exactly like a physical shop you can also organize all of your pages and other menus in the right way. Place the main menu button above all so that it tells visitors what can they find in each different section.

Menu bar

Submenu bar

What you can do for the customer who is in a rush! Well, adding a search box may help them potentially. It is more effective if your website content more than one page and lots of different products. Put it in the same venue in all the pages for easier operation.

Another most important navigation idea is to place your brand logo on every page of the web. It helps visitors to reach the home page of the web when someone clicks on the logo. Almost all the website uses this feature to navigate.

Add a call- to- action section on your website like BUY NOW, Get Direction to Store, or Call Now. This may increase trust for your services and brand among the audience. After all, review the web to check how user friendly it is!

SOME COMMON FIXES

To create an impression and grab the attention of visitors you have to fix some common mistakes in your web design.

Everyone needs faster responses for a web page, and if not they will leave. So make sure that your website is optimizing for a slow network.

Moving to the next, make sure that your website and all pages work properly on mobile devices. This is because more people are using phones as their primary browsing device. To check whether your website working properly or not on mobile devices use mobile-friendly test tools.

Use your website to solve real-world problems of customers, so that more people will like to prefer your site.

Run your site with different browsers like Chrome, Firefox, opera mini, MS edge, etc. and different OS like Mac, Windows to check the site opening time and how it looks.

Add your address and map location to the site if you have also a physical location or help center. It helps the audience to get help when needed.