Display Ads: Why should you go for it?

 

What are display ads?

  The term Banner advertising or popularly, known as Display Advertising is referred to a kind of online advertising method.

  It is a visual-based form of advertising offers ads space on different social media, on websites or on different smartphone applications which mostly includes a Call To Action button.

 Display ads can be comparable as a digital form of classical billboards, or television ads or print ads on various daily newspapers and magazines.

A Landscape Ad Banner

Due to the digitalization of ads, it is now too much convenience to buy or sell an ad space on the internet. These display ads are highly capable in targeting and tracking the right customers for your businesses, which further makes your marketing and advertising campaign more effective than the classic one.

   There are much more advantages of display ads, let’s explore some of them.

Display ads are visually engaging

    The first impression always lasts long. Therefore, a great design can create awareness in favor of your brand among the online audience. By using display ads space on the internet, it is too easy to create ads as they support graphics, audio clips, video clips, and much more customization options.

Increases brand awareness and visibilities

         Are you hungry for getting more customers to engage with your businesses? Yes, display ads can do it for you.

Ad with Call To Action (CTA) button

     If you want new customer for your brands, you have to aware them first about your business. As display ads have the capacity to pop up on various websites, there are much more chances that they might encounter your ads before they need a specific service or product from you.

     Now they knew what your brand exactly offers. So when they need a specific product that you offer, there is always a better chance that they will consider you for their requirement.

 

Display ads Deliver Maximum Audience Interaction

       You can guess the capability of display ads by knowing that Google Display Network reaches almost 90% of internet users around the world. Another fact is GDN reaches 64% of all internet user in daily basis, seems interesting right!

   Also, display ads compatible with every kind of screens, so it is possibly one of the best advertising strategies for your business.

Display ads Provide multiple Targeting Options

      Display ads are programmed in such a way that you can easily target your desire audience on internet by clicking and selecting on 'targeting' and 'add targeting' buttons respectively.

  You can reach people who are interested in your services or with your products, to who else visited your website or your business-related websites.

Another way to reach customers is based on demographics. Demographics targeting popularly includes three categories such as age group, gender, and parental status.

Contextual targeting is also a targeting method in which ads are displayed before the audience based on their search engine activities.

In placement targeting you can choose websites you wish where your ads to appear on.

You Can reach the audience on the go Using Display Ads

 Geofencing is the technology mostly works in mobile devices which helps you to reach to the audience on the go.

   Geofences are act like a virtual border for a certain area which is used to trigger ads or events on businesses when someone enters or exists in the same region.

geofencing in Display Ads

  Almost every mobile devices used GPS to access location-based services and location data is what makes geofencing possible.

So whenever someone enters that particular area he/she gets a notification and ads in the form of special offer or events of your business.

  Geofencing also brings new traffic to you who are looking for services and products related to your business.

 

Low-Cost Tool and Effectiveness can be Easily Tracked

                Display ads also offer flexibility in payment options. Cost Per Click (CPC) is one of the effective payment methods and less expensive too.

One of the most essential parts of marketing is adopting a new strategy whenever required. Display ads will offer exact insight into the effectiveness of your marketing, as they are capable to show the number of clicks that your ads received.

These all reasons are maybe enough to consider Display Ads over other classical ads. Let's get started with Google Ads  Network.

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Written by Debabrata Mohanta