Consider you are the owner of a local bakery shop in your town. You have a great business plan, fine infrastructure, but still, you are unable to get more customers as per your expectation!
What to do next then? It is the right time to go online and show off yourself to your possible potential customers.
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Why is Google visibility Matters!
The introduction about google may consider as foolish behavior because Google is the most popular search engine in the world. It receives 3.5 billion searches per second which means almost 40,000 searches per second! Yes, you read it right. That means if your business is visible to Google then you may drive larger traffic into your business.
Another study shows 53% of people search for something local at least once in every month. This data may put a smile on your face.
Here some simple and effective tips for your business to make it more visible locally. You can also visit our other blogs at https://digitalmarketingbro.blogspot.com/ which actually helps your business to grow.
Create google my Business Account
Creating a google my business account is one of the best ways to ensure that you are visible to locals.
As you create Google my Business profile, after that google start showing your website in organic search results. It will provide information about your business location, service reviews, business
descriptions, and more!
Click here to create a GMB account https://www.google.com/intl/en_in/business/
Similarly, you can also use Bing places for a business to get online traffic locally.
Optimize your Google my business account.
GMB is the top free listing site for businesses, where they provided facilities like map visibility, customer review section, contact information, and also you can promote your new products there.
However, to receive the best result from GMB you have to optimize your profile in the right way.
The reason why more and more people search online for any business is to get correct and appropriate information easily.
Online customers are bad at keeping patience. So make sure that every detail that you want to display will be easily accessible.
Information includes;
Contact information
Physical business location
Customer Service location
Website link
Operational Hours
See how Bestie Cookies manage its profile by adding the minimum required information.
Manage Online Reviews on your Business
Online reviews play a great role in online marketing as more than 75% of the audience trust in the review system before buying products or visiting a store.
To get a satisfactory review from customers you have to provide a reason to them in the form of quality services.
Add your social media handle link to your web site to get reviews from your potential customer. Also, you can encourage the audience to leave a review of their experience on your product. It helps to further modification of your customer-friendly business plan.
Make it further easier for customers to review your business by adding a URL in the email newsletter. You may send them monthly to collect their feeling about your services and site.
Respond Actively to Bad Reviews
As you are working to solve real-life problems, it is important to observe and respond to bad reviews about your products, business, or site.
Replying to these reviews shows that your company is truly excited to solve customers' issues and you care for them.
this is how a responsible company react to bad reviews
By these, people found you caring and honest which steer them to make a deal with your company.
Include a map to improve Local SEO
Google my business is a local SEO strategy. But things are not ending here. To create a more user-friendly website include a map that also helps to improve the company's Local SEO. Customers can able to reach you if they needed any help.
Create Local Content for Your Business
Substantially most powerful procedure to improve SEO is creating targeted content. The same happens with Local SEO.
You have to start with keyword research to create serviceable content as it allows you to use those keywords which are used by the audience widely. Google uses these most relatable terms to rank your website on the search engines.
You can use keyword research tools like KeywordsFX, keywordtool.io, etc.
Include CTA Feature
During designing your website consider adding of Calls-to-action feature. This is important because it builds belief among the customers' that you are local.
Commands like Click here to call us, Get direction in google map to our bakery, etc.
User-friendly site Navigation
An internet customer always desires effortless and great experience from every website. So make sure that your website contains a great navigation bar.
In fact, it is impossible to provide every information, products, and services in a single menu bar so consider adding a sub-menu bar also if needed.
Link your brand logo with the home page of the site so that when someone clicks on the loge he/ she will be redirected to the home page. This is the most common navigation used by almost all sites.
Having better navigation can keep users on your site for a long time as they find everything easily.
Your site must be Mobile-Friendly
Almost 88% of people use mobile phones to find nearby places on the internet, and Google wants to provide them better information available on the internet.
So if you want to get more traffic to your site make sure that your website is mobile-friendly.
Hope most of the common queries about the topic might be cleared! If further have some, please email us. email id is provided on the Privacy Policy page. Subscribe to get future post notification from us. Read our other marketing-related solutions at https://digitalmarketingbro.blogspot.com
Nice post and for me the google business account optimization tips are useful. This is useful for business. We also offers columbus search engine optimization. contact us to get details.
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