Do you have heard about the word DIGITAL MARKETING! This is probably the most common technical term used by people on the internet in 2020. So the questions are- What you think about it? What does it really mean? Why someone needs knowledge about Digital Marketing Fundamentals? Let’s find out all of these and help your brain to get quicker and smarter knowledge about it!
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What is Digital Marketing?
New to digital marketing! You may feel overwhelming. Well the phrase Digital Marketing defined to achieve your business objectives and goals using the online channels and platforms such as Search Engine Marketing (SEM), Social Media Marketing (SMM), and E-mail Marketing, etc. Although this sounds easy don’t confuse with the word Internet marketing and marketing using electronic devices. In fact, in some ways, digital marketing is analogous to traditional marketing. These strategies are always dealing with smart organizations demanding to establish mutually beneficial and healthy communications with, customers, products, deals, and entrepreneurs.
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Why Digital
Marketing?
When we talk about advertising a brand or product, there are multiple ways available on the ground. Someone can consider ways like Television ads, Posters, Billboards, Banners, Wall painting, Radio ads, buying a slot in newspaper, and many more ways in offline mode to advertise his/ her products. So why someone should go for digital? How it helps small businesses and well-established brands? Well, let’s go for an example. Consider the recent important purchase you made, Might you buy a TV or other electronic accessories, might you call a car mechanic to repair your car at home, or you might make a deal with a car dealer to sell your used car. So this action can be performed in 2 ways. You might go for a product randomly or perhaps you go for some quality reviews and feedback on the internet and then made the purchase of your desire product.
Shockingly today most of the purchasing decisions are begin online! Thanks to search engines and other websites that provide reviews on most of the products and are quite helpful. As online activities are increasing day by day it’s most important to make an online presence of someone’s business.
How Digital Marketing Help to achieve someone’s business objectives?
Check out the profitable scenario of Digital Marketing:
- Build and increase brand awareness among audience
- Increase potential traffic on the website
- Helps to grow online community and support marketing
- Decreases cost of advertising
- Increases company revenue.
- Ensure a high return on investment.
- Positive impact on efficiency and productivity.
And most importantly it creates 2-way communications between audience and company which increases customers’ loyalty towards the brand. At last one have to consider a suitable budget for him. A pocket-friendly budget and creative mindset can lead the business towards a huge success. Set a goal and go digital!
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Thanks for this awesome content Mohit Bahl
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